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GB512 Business Communications Unit 6 Discussion

Topic: Instructional Video

Today, videos are frequently used to communicate ideas and procedures. YouTube™ is a popular website for information seekers. Choose a video from YouTube that describes a process (how to do something) or a skill in a field or career that interests you. View the video and critique it. What are the video’s strengths and weaknesses?

Using the Job’s criteria (see the reading area) and the learning activity guidelines you practiced, respond to the following:

  • Post the URL where you found the video.
  • Provide your analysis of the video’s effectiveness by outlining its pros and cons, strengths and weaknesses.
  • Watch two of your peers’ videos and read their critique. Post your comments and whether you agree or disagree with their critique and why.

I believe that an effective instructional video should be short, attention grabbing, entertaining, and memorable. This video on how to do Hands Only CPR hits all four of these categories. It is short at only one minute and 50 seconds. It grabs your attention by using recognizable actors and music. The quirky and fun feel of the video keeps you entertained to watch the video to conclusion and memorable by teaching you only 2 steps, “Call 911” and “Push hard and fast” to the beat of the song “Staying alive”. The beat of “Staying Alive” equates to roughly “100-120 compressions per minute”(What is CPR, n.d.). All four of these qualities make for strong strengths.

“CPR – or Cardiopulmonary Resuscitation – is an emergency lifesaving procedure performed when the heart stops beating. Immediate CPR can double or triple chances of survival after cardiac arrest” (CPR, n.d.). The American Heart Association states that “every year, 350,000 people die from cardiac arrest in the United States” (What is CPR, n.d.). Most Cardiac Arrests occur outside of the realm of a hospital where immediate patient care can be administered, making Bystander CPR a critical need. CPR is important and crucial to keeping the blood flow active. Even partial CPR “extends the opportunity for a successful resuscitation once trained medical staff arrive on site” (What is CPR, n.d.).  

The cons and weaknesses of this video is that it is very short. There are additional aspects of CPR that without further detail and information you could administer CPR ineffectively or potentially injure the patient further. The video leaves out information such as “Minimizing interruptions in chest compressions”, the proper hand placement on the chest, or how deep to compress the chest while administering CPR. All are vital components to providing High-Quality CPR.

I believe that the benefits of this video outweigh the cons and it is effective in teaching and visually showing that anyone can do CPR. And as a reminder, “Disco can save lives” (SureFireCPR, 2011). 


CPR Facts and stats. (n.d.). Retrieved November 16, 2022, from

SureFireCPR. (2011). Ken Jeong - Leslie Chow American Heart Association Hands-Only Cpr VideoYouTube. YouTube. Retrieved November 16, 2022, from

What is CPR. (n.d.). Retrieved November 16, 2022, from

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